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ICN makes the call for Miracle to enter hospital market

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SCREEN SHOT: Paging nurses at Wairarapa Hospital is made easy thanks to the call system installed by Miracle Electronics of Wellington.

 

Some strategic doorknocking from the Industry Capability Network (ICN) has resulted in a small Wellington company making a name for itself in a highly competitive niche market.

 

With ICNs help, Wellingtons Miracle Electronics made a successful tender to provide the nurse call system for the new Wairarapa Hospital in Masterton - a contract which helped it subsequently to win other significant hospital projects.

 

Miracle Electronics managing director David Burger says ICNs intervention paved the way to win the contract which in turn has thrown up other opportunities and strengthened the companys initiative to export its call systems.

 

"Being able to say we have supplied several big public hospitals in New Zealand proves that we have a track record and know what we are doing.

 

The firm became involved with the network when ICN Project Procurement Advisor Ian Mallett heard about some previous health sector work Miracle had completed and picked up the phone.

 

"At that point he was already talking to people involved on the other side of the project and he knew they were looking to save money. He paved the way by speaking to them on our behalf and knowing who the right people were,” Mr Burger says.

 

Mr Mallett says the procurement side of the health sector is small and many people working in it know each other. His extensive industry contacts and working for a Government organisation means he can help open doors for companies which they may struggle to do alone.

 

Wairarapa District Health Board building and property manager Peter Clayton says when ICN made its approach other alternatives were already being considered.

 

"Really we were looking at the more obvious ones on the market, he says. "We probably werent quite aware of the capabilities of Miracles call system.

 

But Mr Mallett was persistent in suggesting Miracles product could do the job, would cost less and, importantly, was New Zealand made.

 

"When we compared it to the Australian-made product we decided that the locally made one was more than capable of meeting the specifications and perhaps did a little more, Mr Clayton says. "Certainly some of the functions of it were more suited to our requirements.

 

Miracles product ultimately saved the DHB more than $50,000 in a project worth about $160,000 in total. Another benefit was Miracles proximity to the hospital site.

 

"Obviously the ability to service the equipment from close by, that was important to us as well, he says.

 

www.miracle.co.nz

 

Background

 

The now complete Wairarapa Hospital was a $30 million building project completed in May 2006. It provides 92 beds for a population of about 40,000 and offers a full range of secondary care services.

 

 
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